Search Engine
Optimisation

Onsite SEO | Offsite SEO | Keyword Research | On-Page Optimization | Content Creation | Back Link Building | Local SEO | Technical SEO | Speed Optimization
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Onsite SEO, or on-page SEO, refers to the optimization techniques implemented directly on a website to enhance its visibility and ranking on search engine results pages (SERPs).

  1. Keyword Research:

    • We Identify relevant keywords related to your solutions and services.
    • Keyword Planners are used to find keywords with high search volume and low competition.

  2. Title Tags:

    • We create unique and compelling title tags for each page, incorporating your primary keywords.
    • The title tag length under 60 characters.

  3. Meta Descriptions:

    • Engaging meta descriptions that summarize the content of each page.
    • Call-to-action and relevant keywords are implemented in each page.

  4. Headings (H1, H2, H3, etc.):

    • Structured content is used with clear headings and subheadings.
    • We use target keywords within headings.

  5. URL Structure:

    • Creating SEO-friendly URLs that are concise and include relevant keywords.
    • Unnecessary parameters and symbols in URLs are eliminated.

  6. Content Optimization:

    • Content is King, We develop high-quality, informative content that addresses the needs of your target audience. 
    • Target keywords are naturally incorporated within the content.
    • We aim for content that is at least 300-500 words per page.

  7. Images Optimization:

    • Optimize image file names by including relevant keywords.
    • Add alt text to describe images, enhancing accessibility and providing search engines with additional context.

  8. Internal Linking:

    • Include internal links to other relevant pages within your website.
    • Descriptive anchor text are included in the keywords.

  9. Mobile Optimization:

    • Ensure your website is mobile-friendly for a better user experience.
    • Google prioritizes mobile-friendly websites in its search results.

  10. Page Speed:

    • Optimize page loading times for a better user experience and improved search rankings.
    • Use tools like Google Page Speed Insights to identify and fix performance issues.

  11. Schema Markup:

    • Structured data about your content by Implementing schema markup to search engines, which enhances rich snippets in search results.

  12. Social Media Integration:

    • Social media sharing buttons are implemented to encourage users to share your content.
    • Social signals can indirectly impact search rankings.

By following these on-page SEO practices, we enhance the visibility of your services & solutions website in search engine results and attract relevant traffic.

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Off-page SEO refers to the activities that are done outside of your own website to improve its search engine ranking. Here's a general overview of the off-page SEO process we follow: We have a dedicated business analyst for each customer to facilitate the following process.

  1. Link Building:

    • Acquire high-quality backlinks from reputable websites. Focus on relevant and authoritative sources.
    • Guest posting on industry-related blogs can help you build links and establish authority.

  2. Social Media Marketing:

    • Engage with your audience on popular social media platforms.
    • Share your content across social networks to increase visibility and encourage sharing.

  3. Social Bookmarking:

    • Submit your website's content to social bookmarking sites like Reddit, Digg, and StumbleUpon.

  4. Influencer Outreach:

    • Connect with influencers in your industry and collaborate with them for content promotion.

  5. Content Marketing:

    • Create high-quality and shareable content to attract natural backlinks.
    • Utilize various content formats like blog posts, infographics, videos, etc.

  6. Brand Mentions:

    • Monitor online mentions of your brand and engage with users who talk about your company.

  7. Local SEO:

    • Optimize your website for local search by claiming your Google My Business listing and ensuring accurate NAP (Name, Address, Phone number) information.

  8. Online Reviews:

    • Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and industry-specific review sites.

  9. Forum Participation:

    • Participate in relevant forums and communities related to your industry. Contribute valuable insights and build a reputation.

  10. Q&A Platforms:

    • Answer questions on platforms like Quora and Yahoo Answers related to your products, services - Seek your advice on very specific query.

  11. Video Marketing:

    • Utilize video content on platforms like YouTube. Optimize video titles, descriptions, and tags for relevant keywords.

  12. Document Sharing:

    • Share relevant documents and presentations on platforms like SlideShare.

  13. Competitor Analysis:

    • Analyze the backlink profile and strategies of your competitors for inspiration and improvement.

Our team uses diverse strategies and a focus on providing value to your audience for successful off-page SEO.

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Here's a general description of the keyword research process:

  1. Identifying Relevant Topics:

    • We identify the main topics or themes related to your business, industry, or content.

  2. Generating Seed Keywords:

    • List of seed keywords is created, which are broad terms related to your business. 

  3. Using Keyword Research Tools:

    • We utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools provide insights into search volume, competition, and related keywords.

  4. Expanding Keyword List:

    • Based on the seed keywords and tool insights, we expand your list to include variations, synonyms, and long-tail keywords. Long-tail keywords are more specific and can capture niche audiences.

  5. Analyzing Competition:

    • Assess the competition for each keyword. Choose a mix of high-volume, high-competition keywords and lower-volume, lower-competition ones.

  6. Considering User Intent:

    • Align your content with user intent. We do enough research and understand the intent behind each keyword. Are users looking for information, products, services, or making a transaction? 

  7. Localizing Keywords:

    • Location-based keywords to attract local audiences.

  8. Seasonality and Trends:

    • Take into account any seasonality or trends in your industry. Certain keywords may be more popular during specific times of the year.

  9. Refining and Updating:

    • Designated Business Analyst review and refine your keyword list. The digital landscape evolves, and so do user behaviors. We make sure you stay current with industry trends.

  10. Implementation:

    • We incorporate the selected keywords naturally into your website content, meta tags, and other online materials. This helps improve your website's visibility on search engines.

Effective keyword research is fundamental for driving organic traffic to your website, reaching your target audience, and optimizing your online presence for search engines.

Backlink building, also known as link building, is a crucial aspect of search engine optimization (SEO). It involves the process of acquiring hyperlinks from other websites to your own. These links act as "votes of confidence" in the eyes of search engines, indicating that your content is valuable and trustworthy. Here's a general description of backlink building:

  1. Understanding the Importance:

    • Backlinks are a key factor in search engine algorithms. Search engines view them as signals of credibility and relevance. Websites with high-quality backlinks are often considered authoritative.

  2. Quality Over Quantity:

    • It's essential to prioritize the quality of backlinks over quantity. High-authority, reputable websites linking to your content carry more weight than numerous links from low-quality sources.

  3. Relevance Matters:

    • Backlinks should be relevant to your content and industry. Links from websites with similar themes or topics indicate to search engines that your content is within a specific niche.

  4. Diversification of Anchor Text:

    • Anchor text is the clickable text of a hyperlink. Diversify anchor text to include variations of your target keywords, brand name, or natural language. This helps search engines understand the context of the link.

  5. Strategic Outreach:

    • Actively reach out to relevant websites, influencers, or industry leaders to establish partnerships or collaborations. This outreach can lead to natural backlinks when they find your content valuable.

  6. Content Quality is Key:

    • Create high-quality, valuable content that naturally attracts backlinks. Informative, engaging, and shareable content is more likely to be linked to by other websites.

  7. Guest Posting:

    • Contribute guest posts to reputable websites in your industry. This not only showcases your expertise but also provides an opportunity for a backlink to your site.

  8. Broken Link Building:

    • Identify broken links on other websites, and reach out to suggest replacing them with links to your relevant and valuable content.

  9. Monitor and Disavow:

    • Regularly monitor your backlink profile using tools like Google Search Console. Disavow links from spammy or irrelevant sources to maintain a healthy link profile.

  10. Social Media Engagement:

    • Leverage social media platforms to share your content. While social signals may not directly impact search rankings, they can contribute to increased visibility and potential backlinks.

  11. Patience and Persistence:

    • Building a strong backlink profile takes time. Be patient and persistent in your efforts, and consistently seek opportunities to enhance your link profile.

By adopting a strategic and ethical approach to backlink building, you can improve your website's authority, enhance its visibility on search engines, and ultimately drive organic traffic.

Technical SEO, or Technical Search Engine Optimization, refers to the process of optimizing a website's technical aspects to improve its visibility and performance in search engines. Unlike on-page SEO, which focuses on content and user experience, technical SEO involves optimizing elements that are more behind-the-scenes but play a crucial role in how search engines crawl, index, and rank a website. Here are some key components of technical SEO:

  1. Website Speed and Performance:

    • Ensuring that your website loads quickly and efficiently. This involves optimizing images, minimizing code, utilizing browser caching, and implementing content delivery networks (CDNs) to improve loading times.

  2. Mobile-Friendliness:

    • Ensuring that your website is responsive and provides a seamless user experience on various devices, especially on mobile devices. Google, for example, considers mobile-friendliness as a ranking factor.

  3. Crawlability and Indexing:

    • Ensuring that search engine crawlers can easily navigate and index your website's pages. This involves creating a clear and organized site structure, using XML sitemaps, and implementing a robots.txt file to control crawler access.

  4. Website Architecture:

    • Designing a logical and user-friendly website structure. This includes organizing content into categories and subcategories, creating a hierarchy with clear navigation, and using descriptive URLs.

  5. HTTPS and Security:

    • Implementing secure, HTTPS protocols to encrypt data transmitted between the user's browser and your website. Search engines, including Google, consider secure websites as a positive ranking factor.

  6. Canonicalization:

    • Addressing issues related to duplicate content by specifying the preferred version of a page. This is done using canonical tags to indicate the primary URL when multiple URLs have similar or identical content.

  7. Structured Data Markup:

    • Implementing schema markup to provide search engines with additional context about your content. This can enhance how your content appears in search engine results through rich snippets.

  8. Website Accessibility:

    • Ensuring that your website is accessible to users with disabilities. While primarily a user experience consideration, accessibility can indirectly impact SEO by contributing to a positive user experience.

  9. Technical Errors and Issues:

    • Regularly monitoring and addressing technical issues such as broken links, server errors, and crawl errors. These issues can negatively impact search engine rankings and user experience.

  10. XML Sitemaps:

    • Creating and submitting XML sitemaps to search engines to provide a comprehensive list of your website's pages, helping search engines understand your site's structure.

By addressing these technical aspects, website owners and SEO professionals can create a solid foundation for their websites, making them more accessible, user-friendly, and attractive to search engines. Technical SEO is an ongoing process that evolves alongside changes in search engine algorithms and technology.

Creating content for your website with SEO in mind is essential for improving visibility on search engines and attracting your target audience. Here's a guide for content creation with a focus on SEO:

  1. Keyword Research:

    • Start by conducting keyword research to identify relevant terms and phrases related to your business and industry. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with a balance of search volume and competition.

  2. Understand User Intent:

    • Consider the intent behind the keywords. Are users looking for information, products, or services? Align your content with the user's intent to provide valuable and relevant information.

  3. Create High-Quality Content:

    • Develop content that is informative, engaging, and adds value to your audience. Search engines prioritize high-quality content that satisfies user queries.

  4. Optimize Headers and Titles:

    • Use clear and concise headers (H1, H2, H3, etc.) to structure your content. Include your target keywords naturally in titles and headers to signal the topic of your content to search engines.

  5. Optimize Meta Descriptions:

    • Craft compelling meta descriptions that summarize your content and include relevant keywords. While not a direct ranking factor, a well-written meta description can improve click-through rates.

  6. Include Internal Links:

    • Link to other relevant pages on your website using descriptive anchor text. Internal linking helps search engines understand the hierarchy and relationships between different pages on your site.

  7. Add Multimedia Elements:

    • Enhance your content with images, infographics, videos, and other multimedia elements. Optimize these elements by including descriptive file names and alt text to improve accessibility and SEO.

  8. Mobile Optimization:

    • Ensure that your content is mobile-friendly. With the increasing use of mobile devices, mobile optimization is crucial for both user experience and search engine rankings.

  9. Readability and User Experience:

    • Structure your content for easy readability. Use short paragraphs, bullet points, and subheadings to break up text. A positive user experience contributes to SEO.

  10. Utilize Schema Markup:

    • Implement schema markup to provide additional context to search engines about your content. This can enhance how your content appears in search engine results.

  11. Regularly Update Content:

    • Keep your content fresh and up-to-date. Search engines favor regularly updated content, and it signals to users that your website provides current information.

  12. Promote Social Sharing:

    • Encourage social sharing of your content. While social signals may not directly impact SEO, increased visibility on social media can drive traffic and potentially earn backlinks.

  13. Monitor Analytics:

    • Use tools like Google Analytics to track the performance of your content. Monitor metrics like page views, bounce rate, and user engagement to assess the effectiveness of your SEO efforts.

Remember that SEO is an ongoing process, and regularly updating and optimizing your content based on user feedback and changing search engine algorithms is crucial for long-term success.

Analytics and monitoring are integral components of managing and improving various aspects of your online presence, including website performance, user behavior, and marketing efforts. Here's a comprehensive guide to analytics and monitoring:

  1. Website Analytics:

    • Google Analytics: Implement Google Analytics on your website to track essential metrics such as traffic, user demographics, behavior, and conversions. It provides insights into how users interact with your site.

  2. Key Metrics to Monitor:

    • Pay attention to key metrics like page views, unique visitors, bounce rate, average session duration, and conversion rates. These metrics help you understand the effectiveness of your website and marketing strategies.

  3. Conversion Tracking:

    • Set up conversion tracking in Google Analytics to monitor specific actions that align with your business goals, such as form submissions, purchases, or other desired user interactions.

  4. Social Media Analytics:

    • Use platform-specific analytics tools (e.g., Facebook Insights, Twitter Analytics) to monitor the performance of your social media marketing efforts. Track engagement, reach, and audience demographics.

  5. Email Marketing Analytics:

    • If you engage in email marketing, use analytics provided by email platforms (e.g., Mailchimp, Constant Contact) to measure open rates, click-through rates, and subscriber engagement.

  6. SEO Analytics:

    • Utilize SEO tools (e.g., Google Search Console, SEMrush) to monitor your website's search performance, keyword rankings, and click-through rates. Identify opportunities for improvement.

  7. Heatmaps and User Behavior Analysis:

    • Implement heatmaps and user behavior analysis tools (e.g., Hotjar, Crazy Egg) to visualize how users interact with your website. Identify popular areas, user clicks, and areas of improvement.

  8. A/B Testing:

    • Conduct A/B testing to compare different versions of your web pages or marketing materials. Monitor metrics to determine which version performs better and optimize accordingly.

  9. Cybersecurity Monitoring:

    • Regularly monitor your website for cybersecurity threats. Implement security measures and tools to detect and respond to potential attacks, ensuring the safety of your website and user data.

  10. Performance Monitoring:

    • Use tools like Google PageSpeed Insights or GTmetrix to monitor and optimize your website's performance. Ensure fast loading times for better user experience and search engine rankings.

  11. Customer Feedback and Surveys:

    • Collect customer feedback through surveys or feedback forms on your website. Use this information to understand user satisfaction, preferences, and areas for improvement.

  12. Competitor Analysis:

    • Monitor your competitors' online activities using tools like SimilarWeb or Ahrefs. Analyze their strategies to identify opportunities and stay competitive in your industry.

  13. Regular Reporting:

    • Create regular reports summarizing key analytics and monitoring data. Share these reports with relevant team members to ensure everyone is informed and aligned with your goals.

  14. Continuous Optimization:

    • Use the insights gathered from analytics and monitoring to continuously optimize your website, marketing strategies, and overall online presence. Adapt to changing trends and user behaviors.

By actively engaging in analytics and monitoring, you can make data-driven decisions, identify areas for improvement, and ensure that your online presence remains effective and secure.

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